Web traffic is the amount of data sent and received by visitors to a web site. It is a large portion of Internet traffic. This is determined by the number of visitors and the number of pages they visit. Sites monitor the incoming and outgoing traffic to see which parts or pages of their site are popular and if there are any apparent trends, such as one specific page being viewed mostly by people in a particular country. There are many ways to monitor this traffic and the gathered data is used to help structure sites, highlight security problems or indicate a potential lack of bandwidth – not all web traffic is welcome.
Some companies offer advertising schemes that, in return for increased web traffic, pay for screen space on the site. Sites also often aim to increase their web traffic through inclusion on search engines and through Search engine optimization.
Increase web site traffic
Web traffic can be increased by placement of a site in search engines and purchase of advertising, including bulk e-mail, pop-up ads, and in-page advertisements. Web traffic can also be increased by purchasing non-internet based advertising.
If a web page is not listed in the first pages of any search, the odds of someone finding it diminishes greatly (especially if there is other competition on the first page). Very few people go past the first page, and the percentage that go to subsequent pages is substantially lower. Consequently, getting proper placement on search engines is as important as the web site itself.
There are a number of other things you can do to increase your web traffic, including but not limited to building link popularity, webrings, offering free e-books or articles and classified advertisements.
Organic traffic
Web traffic which comes from unpaid listing at search engines or directories is commonly known as "organic" traffic. Organic traffic can be generated or increased by including the web site in directories (such as Yahoo! and DMOZ), search engines (such as Google and Inktomi), guides (such as yellow pages and restaurant guides) and award sites.
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